( Representative capability brief ) Outdoor · Transit Ads
ZAFAR TRANSIT_
08.26
A transit and bus-shelter advertising rollout supporting a national brand relaunch.
Scenario
A national brand relaunch needed visibility beyond digital channels to reach commuters across the city.
Approach
We handled site selection, creative adaptation for bus-shelter and transit formats, and rotation scheduling across the campaign period.
Intended outcome
Brand recall lift was measured through post-campaign surveys in target neighborhoods.