( Representative capability brief ) Outdoor · Billboard Campaign
MANSOUR OOH_
04.26
A city-wide billboard and transit campaign planned and placed across Baghdad.
Scenario
A retail client needed a launch campaign with real street-level presence across Baghdad, not just digital reach.
Approach
We planned placement across high-traffic billboard and transit sites in and around Mansour, designed the creative system, and managed install end to end.
Intended outcome
Foot traffic to launch-week pop-up locations was directly attributable to OOH placement based on geo-tagged promo redemptions.